With agency and in-house experience, I grow earned and owned channels through data-backed testing. I am both a consumer and a critic, and I aim to respect best practices while breaking the mold and setting new standards for biz-to-client communication.
829 Studios
May 2021 – Present
As Senior Marketing Automation Strategist, my focus lies in email and SMS lifecycle and retention programs for e-commerce companies like those established in luxury spaces as well as startups in the health and beauty, food and beverage, and textile and accessories industries. I design tests that impact subscriber growth, and I own metrics like revenue per recipient, historic and predicted LTV, and AOV. I believe in testing educated theories and using data as defense.
As chair of 829’s Diversity, Equity, Inclusion, and Belonging committee for more than one year, I strived to support and advocate for mental health awareness by holding space for vulnerable discussions and encouraging colleagues to be transparent about their wellness and unwellness. I still aim to lead by example.
In December 2023, I was one of five selected out of ~200 employees to take part in an initial launch of a leadership coaching program. At the same time, I was part of the second cohort of 829’s Coaching Companions, a manager training program.
My insights were featured in Klaviyo’s blog, “5 steps to improve placed order rates.” I was also quoted in Klaviyo’s 2024 Benchmark Report.
E-Cloth
January 2020 – May 2021
As Community Marketing Coordinator, I taught myself e-commerce marketing and communication strategies, elevating the brand’s digital presence. I rolled up my sleeves and talked to singular customers on the phone while hitting “send” on emails and texts sent to thousands of subscribers at a time. I learned new-to-me platforms like Shopify, Klaviyo, and Gorgias, and I mastered them with ease.
I analyzed customer comments and concerns, delivering performance wins and opportunities by highlighting the tangible biz impact through shared data and consumer-centric commentary.
After my promotion from Associate to Coordinator, I taught a new Associate everything I knew, creating new internal processes for employee training.
Daily Journal
May 2018 – November 2019
As Digital Media Manager, I owned the digital presence of a 100-year old newspaper, which at its height was the only daily circulation telling the stories of a central Illinois city and its surrounding communities.
I was hired as an Intern and quickly impressed my colleagues and the elders I worked alongside. As Reporter, I wrote feature articles and news stories that highlighted locals taking selfies in front of fires and driving in gas-powered luxury on wheels across the US. One of my favorite articles I wrote was about a tortoise named Spunky, and though I was too anxious to pick up the phone at my desk, I wrote about the real lives of humans living in their towns, and when towns went down, I didn’t write the breaking stories, but I updated the website and Facebook and every other thing you scroll on to say the latest on the latest.
My editors taught me to always be closing, and they bought me a band t-shirt as a birthday present that I still wear today.
I have a master’s degree that taught me debt sucks, and I can’t even remember what I learned but I practice it everyday.
If you’re curious about the time I spend with one hand on a keyboard and the other cradling a coffee, connect with me on LinkedIn.
