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It’s late and I can’t think of anything to say.
(if you’re seeing this, I'm sorry.)
As Senior Marketing Automation Strategist, my focus lies in email and SMS lifecycle and retention programs for e-commerce companies like those established in luxury spaces as well as startups in the health and beauty, food and beverage, and textile and accessories industries. I design tests that impact revenue and subscriber growth, and I own metrics like revenue per recipient, historic and predicted LTV, and AOV. I believe in testing educated theories and using data as defense.
As chair of the Diversity, Equity, Inclusion, and Belonging committee at 829 Studios for more than one year, I strived to support and advocate for mental health awareness by holding space for vulnerable discussions and encouraging colleagues to be transparent about their wellness and unwellness. I still aim to lead by example.
Marketing Leader & Expert at 829 Studios marketing agency from May 2021 – Present
I was quoted in Klaviyo’s 2024 Benchmark Report. My insights were also featured in their blog, “5 steps to improve placed order rates.”
Customer Experience Lead & Marketer at high-growth home goods DTC biz from January 2020 – May 2021.
As Community Marketing Coordinator at E-Cloth, I taught myself DTC e-commerce marketing and communication strategies, elevating the brand’s digital presence. I rolled up my sleeves and talked to singular customers on the phone while hitting “send” on emails and texts sent to thousands of subscribers at a time. I learned new-to-me platforms like Shopify, Klaviyo, and Gorgias, and I mastered them with ease.
I analyzed every customer comment and concern, delivering wins and opportunities to company leaders, talking them through trends in customer feedback and transforming common questions into new website initiatives, like the product knowledge base I wrote, edited, and published.
After my promotion from Associate to Coordinator, I taught a new Associate everything I knew, including the new internal processes I created for customer experience engagement and reporting.
Intern-turned-Reporter-turned-Do-A-Lot-With-The-Title of Digital-Media-Manager at the Daily Journal newspaper from May 2018 – November 2019.
As Digital Media Manager, I owned the digital presence of a 100-year old newspaper, which at its height was the only daily printed newspaper telling the stories of a central Illinois city and its surrounding communities.
I was hired as an Intern and quickly impressed the colleagues and elders I worked alongside. As a Reporter, I wrote feature articles and news stories that highlighted locals taking selfies in front of fires and working across the country in gas-powered luxury on wheels. One of my favorite articles I ever wrote was about a tortoise named Spunky, and though I was too anxious to pick up the phone at my desk, I wrote about the real lives of people living in the rural midwest. I didn’t write breaking stories, but I updated the company’s website, Facebook, and every place you scroll to say the latest on the latest.
My leaders taught me to always be closing, and a couple of them bought me a band t-shirt as a birthday present that I still wear today.
I have a master’s degree in communication management and marketing. I was good in school, too.
Connect with me on LinkedIn or send me a message. I’d love to hear anything from you.
