I’ve been a part of the Customer Lifecycle Marketing department for more than four years. Throughout my time at the agency, my knowledge in e-commerce marketing and retention strategy has shaped the team’s service offerings and the breadth of clientele we serve. My assessments of various Klaviyo programs have outlined millions in missed revenue from automated flows and identified lost program efficiencies, leading the agency to win lasting new business. I majorly owned the agency’s rollout of SMS as a new service offering in 2021, and in 2026, I hope to lead RCS development. I take pride in owning marketing strategy, platform optimization, and data-driven storytelling. I have a history of delighting brand leaders with my platform expertise and data analytics skills.
As chair of the Diversity, Equity, Inclusion, and Belonging committee at 829 Studios for more than one year, I strived to support and advocate for mental health awareness by holding space for vulnerable discussions and encouraging colleagues to be transparent about their wellness and unwellness. I still aim to lead by example.
829 Studios digital agency in Boston, Mass.
May 2021 – Present
E-Cloth, a high-growth, global DTC brand
January 2020 – May 2021
As Community Marketing Coordinator at E-Cloth, I taught myself DTC e-commerce marketing and communication strategies, elevating the brand’s digital presence. I rolled up my sleeves and talked to singular customers on the phone while hitting “send” on emails and texts sent to thousands of subscribers at a time. I learned new-to-me platforms like Shopify, Klaviyo, and Gorgias, and I mastered them with ease.
I analyzed every customer comment and concern, delivering wins and opportunities to company leaders, talking them through trends in customer feedback and transforming common questions into new website initiatives, like the product knowledge base I wrote, edited, and published. My findings from CX analysis directly led to changes in product development, including functionality and performance improvements in high value SKUs—including one that was initially discontinued due to poor feedback.
After my promotion from Associate to Coordinator, I taught a new Associate everything I knew, including the new internal processes I created for customer experience engagement and reporting.
Daily Journal newspaper in Kankakee, Illinois
May 2018 – November 2019
At the end, they called me a Digital Media Manager, and I wish that could’ve meant I reinvented their web presence and led them into a new era of inventing digital trends and excelling in accessibility standards, not because it is required but because it’s needed. Instead, I pressed send on headlines and noticed a typo or two, and I was just happy to be using my English degree and feeling wanted by people who mattered to me.
But I’d mostly say I was a Reporter. One of my favorite articles I ever wrote was about a tortoise named Spunky. Most of my others seem to have left the internet and it hurts I can’t read them anymore. But it was a difficult career path for me because I was too anxious to pick up the phone at my desk. Maybe that’s why I never wrote any breaking stories, but I managed the company’s website, Facebook, and every place you scroll to say the latest on the latest.
My leaders taught me to try your best every day to bring value to the table, and a few of them bought me a band t-shirt as a birthday present that I still wear today.
And last–but arguably not least–I have a master’s degree in communication management and marketing. I was good in school, too.
Connect with me on LinkedIn or send me a message. I’d love to hear anything from you.